We live in a rather difficult time for eating healthy. Food advertising is one of the biggest industries on the planet. Ads for unhealthy food are all over television, radio, magazines and the internet. Nearly every food company out there is trying to sell you their greasy burgers or high calories starches. The presence of this advertising can feel overwhelming at times. Every time you walk in a store, turn on the television or even drive to work, you are likely to be barraged by a constant presence of unhealthy food advertising.

Food advertising works by appealing to the very ideals and conditions that their foods will ultimately sabotage. This includes having thin models eating cheeseburgers, surfers and athletes shoveling down French fries and happy groups of friends and lovers eating high sugar candy. The advertising tries to build psychological connections between emotional pleasure and eating high calorie products. It’s no surprise why so many of us have become emotional eaters. Half the battle of combating this advertising is to know that they are doing it in the first place.

Ignoring the messaging of major food companies is a psychological battle that starts with knowledge. Knowing the kind of foods you should be eating and in what proportions will help you realize the dangers of mass marketed foods and provide you with the motivation to avoid them. Joining a home delivered meal program like the one offered through GenoVive’s DNA diet will help you stick to meals that will help you lose weight rather than navigate the minefield of commercial food products.